The Shocking Truth: Your Clients Want You to Move Like Jagger

Move Like Jagger

How would you like to know the secret to creating a personal brand that captivates your audience and puts them under your control like Adam Levine does every single day with his female fans? Well, sure – who doesn’t want the moves like Jagger, right? Here’s the trick: Create a personal brand that exudes confidence [...]

How to Deliver the BOOM! with Your Personal Brand

Personal Branding Experiences

Okay, I admit it. I’m one of those moms that rock out to regular music in the car with my kids. I know I’ll have to switch to Mickey-bop soon, but for the time being I get a kick out of my preschooler reciting various hip-hop lyrics. They really don’t fall too far from the [...]

The Beastie Boys Guide to Brand Storytelling

beasties

  In celebration of the 25th anniversary of their hit song, Fight for Your Right (to Party), and the launch of their latest album, The Hot Sauce Committee Part II, the Beastie Boys released a 30-minute long, movie-styled music video called Fight for Your Right (Revisited) last year. True to their style, the video makes [...]

Don’t Blow Up Your Brand with This Idiotic Mistake

Personal Branding Mistakes

When Bruno Mars sings Grenade, he’s talking about a love not returned. And if you don’t return the love to your referral partners and brand community, you could have your own live grenade on your hands! “Take it All But You Never Give.” Do you know someone that is always take, take, take? They take [...]

Read This Before Naming Your Company

what should i name my company

  Coming off the 2012 Grammys, let’s keep the Brandspiration flowing this week with Rhianna and Drake’s song “What’s My Name?” and how this pertains to naming your business. When I first named my company, I felt it was necessary to make myself and my company sound bigger than it really was at the time. [...]