Established 2009 as a marketing company, Kimberly Bordonaro Personal Branding was initially created  to help solo-entrepreneurs and consultants advance through basic brand definition, traditional image consulting/wardrobe design, and referral-based marketing strategies.

However, by 2011, Kimberly Bordonaro realized that there was an unmet need among generation-x entrepreneurs and professionals (especially in creative industries such as music, film, television, fashion/image, marketing, etc.) looking to differentiate themselves from baby-boomers who are staying in the workforce longer because of economic uncertainty and millennials who have fierce entrepreneurial spirits without the financial worries of tending to family lifestyles. This insight led her to rebrand the company as Kimberly Bordonaro Personal Branding, specializing in personal brand coaching, workshops, keynote presentations, and personal marketing services geared towards gen-x creative types that needed help in promoting themselves as brands within their industries to attract quality clients, earn more money, and outshine their competition.

The company has continued to expand, offering clients a 360° holistic marketing approach by partnering with leaders in copywriting, seo and website design, social media marketing, presentation coaching, and most recently The Carlisle Boutique – an exclusive, invitation-only online shopping experience for women in the spotlight, to further extend our visual branding services.

In the fall of 2011, Kimberly launched Club Brandspiration, the premiere online educational resource for entrepreneurs who are serious about building their personal brand and business success.