Personal Branding Case Study #2

Problem:
Toby Parsons came to Kimberly Bordonaro Personal Branding after participating in a personal brand training seminar for image consultants defining their a niche market. After learning about the company’s Brand Strategy Program, she wanted to get the inside scoop on how she is being perceived by those around her to better promote her brand image. She also needed help crafting her specialization statement.

Solution: The Brand Strategy Program and one Brandspiration Session
Toby found her 360-brand assessment to be on par with what she thought her public perception was. She discovered the best attributes that described her brand and became more aware of which qualities she wanted to amplify in her life. A customized action plan was created for Toby that would be easy for her to implement into her everyday environment based. Once Toby had completed the coaching program with a clear understanding of her unique attributes, she had a Brandspiration session to further clarify her specialty and target audience. This resulted in several specialization statements for Toby to use in different business settings.

Result:
Toby started implementing her action plan immediately and felt that her specialization statement was perfect for her. She now confidently connects with her clients in a way to grow her business.

“You are amazing! I knew that you were the one who could help me with my specialty statement! I love all of your ideas and will use them each in differing situations… I have had my image projection words and my personality style words for a long time, but coming up with the five emotional list words really completed the missing link. Now I can strategically zero in much more effectively in respect to achieving my goals. You are a gem Kimberly, thanks so much!” – Toby Parsons, It’s Your Image