I Know It’s Only Rock ‘n Roll, But I Like It.
Few solo-entrepreneurs can afford an in-house marketing specialist or full-blown public relations firm, especially when bootstrapping a start-up or growing a consulting practice.
In today’s online business world, you are expected to:
- develop a personal brand that effectively highlights your unique perspective and talents
- have a personal website that converts readers to customers
- be a media darling who is sought after for insights and quotes
- and produce quality content that demonstrates you are the expert your clients are searching for – literally, on Google.
With that in mind, this website is designed to provide practical “do-it-yourself” personal branding skills for entrepreneurs marked with my signature style of fun lyrical references and personal insights.
5 Things You Oughta Know…
I am Brandspiration ™. You know how everyone seems to have a friend that can randomly recite movie quotes – anytime, anywhere, and for any reason? I’m that friend hyped up on song lyrics. I talk in lyrics. I think in lyrics. I dream in lyrics. So when it came to creating my signature philosophy of breaking down branding tactics into relatable information for everyday entrepreneurs, Brandspiration was born.
I Go Big. At 19, my first goal was to work in a modeling agency. So, I showed up to John Casablanca’s Modeling School and Agency in Winter Springs, Florida with resume in hand and a smile on my face. Shortly thereafter I was running the office and assisting the head agent. At 21, I became the youngest Public Relations Director for the Miami Beach Chamber of Commerce. At 30, I launched my company that specializes in entrepreneurial branding just one month after my son was born. At 32, I published my hottest-selling Kindle book, “Brandspiration: My Momma Said…” right after my second son was born. Just wait and see what I have in store for you next…
I love The Beastie Boys. The first time I heard them was in 1987 while on a hayride at the Philadelphia Zoo. The song? Fight for Your Right (to Party). I’ve been a devoted fan ever since. I once won a radio contest because for reciting just about all of their lyrics. Throughout my life and career, the Beastie Boys have inspired much of my success.
I have a weakness for Cupcakes. Especially when paired with a quad-shot of espresso. I’m gonna lay down the sugar here… just like my clients, each one can be an individual creation – different designs, different flavors, and different tastes. If we’re having a quick meeting, you can bet I’ll suggest a cupcake bakery instead of a bland coffee house.
I live by the motto, “Give it all you got!” My passion comes through in all that I stand behind – my family and friends, my business and clients, my causes and charities. I don’t believe in doing anything halfway. Tenacious, high-energy, and passionate people are my favs.
These guys seem to like me… or at least they’ve featured me and my advice. Want me on your show or blog? Let’s Talk.
Kimberly Bordonaro is a branding consultant who transforms tenacious entrepreneurs into profitable business brands. Known for delivering astute branding advice for start-ups through lyrical metaphors, she blogs at kimberlybordonaro.com – a site that has been praised for its addictively informative (and fun!) content by many in the marketing industry.
Kimberly has been described as one of the “Nation’s Top Personal Branding Experts” in The Huffington Post and her advice has been featured in a number of publications including Branding Magazine, YFS Magazine, and Visa Business Network. She started her career as the youngest public relations director for the Miami Beach Chamber of Commerce, and has been a former marketing and business development strategist for leading mortgage boutique firms, where she developed branding campaigns for loan officers and real estate professionals.
Based in Los Angeles, California, you can find her on Twitter @brandspiration.